We maximize the ROI on your most valuable asset - your people. We tailor right-way/right-time communication and engagement.
In the news: Read our article in Conscious Capitalism Magazine.
Stakeholder engagement “… is as important as other tangible assets and market conditions in terms of corporate success,” according to a Wharton School of Business study by Witold Henisz, the Deloitte & Touche Professor of Management.
Employee engagement “… there are at least six benefits of employee engagement including a 17% higher profitability."
Not only are there tangible benefits to healthy, sustainable relationships with internal and external stakeholders, CEOs are paying increasing attention to social responsibility and corporate citizenship (from a study by PwC reported in Strategy + Business, Summer 2018.)
Organizations my think they're operating in a Right-Time/Right-Way methodology, but examples of the opposite abound.
In Denver in 2017, Ink! coffee "proudly" displayed a sign in its window, "Happily gentrifying the neighborhood since 2014." It received a "cascade of abuse" for doing so according to the Denver Post. Ink! didn't bother to understand its community and suffered for it. Its communication was not socially responsible.
In the current Jeffrey Epstein philanthropy scandal --of the 56 charities he supposedly donated to, 32 didn't comment. Some said they were giving the money back. One said it received a donation and was thinking about what to do with it. The message here is indecision, lack of leadership, lack of an ethical core.
According to an article in Business Insider, United Airlines' multiple PR disasters caused by poor - and sometimes dangerous - customer service "the company's problems start at the top." "If they treat their employees well, then the airline employees will treat the customers better."
Our solution is not rocket science - and an organization may think it is being authentic and socially responsible - but the best way to know is to delve into the nitty-gritty of everyday practices by taking the Sage Works Assessment.
Because people easily detect half-hearted and disingenuous communication and engagement, the Sage Strategy is authentic.
The Sage Strategy is based on the principles listed below. And success stories show when they guide your organization, when you invest in people relationships, it will enhance your bottomline.
We also know that these principles need to be tailored to your unique situation. And that is our specialty.
1) Commit -- to treating your stakeholders as important to your organization. By:
2) Act with Integrity -- be ethical and principled in your organizational actions and communication. By:
3) Engage -- Involve impacted people in an honest and respectful way.
Sage Works' "Good News-Bad News Continuum" provides a framework for when and how best to use the groundrules.
The Principles of Authentic Communication are the foundation on which Sage Works' groundrules for ethical and responsive communication are built.
The Principles of Authentic Communication were developed through extensive research and analysis by Bojinka Bishop, M.S., principal of Sage Works LLC.
Research Shows They Work
Research studies on both internal and external communication conducted at Ohio University and Northwestern University attest to the principles’ positive results. They are recommended by The Pacific Institute, AWWA Research Foundation, in a popular PR textbook, and are used in training by the International Association for Public Participation.
An article in Public Relations Research (by Brad Rawlins) states that the guidelines of the Global Reporting Initiative and the Governmental Accounting Standards Board are reflected in the Principles of Authentic Communication.
Articles on The Principles of Authentic Communication have been published in numerous professional and academic journals, including PRSA’s The Strategist, Corporate Communications, An International Journal, and JournalAWWA.
Be Without fear, Be Inclusive. Be Synergistic, Be Effective
Disenfranchised people can slow or stop projects, create social media campaigns against you, take their business to a competitor, or find other ways to derail your success.
Employees can call in sick, do sloppy work, complain about your organization in the community, and add to operational problems rather than help solve them