The Sage Works Strategy

We maximize the ROI on your most valuable asset - your people, all the people on whom your success depends. We tailor right-way/right-time communication and engagement. And we provide an audit tool for you to better understand what you're doing well and what you may want to improve.

We're passionate about the power of two-way communication. And that fits perfectly with new thinking about the purpose of business.  Read our article in Conscious Company Magazine.

Paying attention to people pays off



Stakeholder engagement “… is as important as other tangible assets and market conditions in terms of corporate success,” according to a Wharton School of Business study by Witold Henisz, the Deloitte & Touche Professor of Management. 

Employee engagement “… there are at least six benefits of employee engagement including a 17% higher profitability." 

Not only are there tangible benefits to healthy, sustainable relationships with internal and external stakeholders, CEOs are paying increasing attention to social responsibility and corporate citizenship (from a study by PwC reported in Strategy + Business, Summer 2018.)

Our solution is not rocket science - and an organization may think it is being authentic and socially responsible - but the best way to know is to delve into the nitty-gritty of everyday practices by taking the Sage Works Assessment.

Right-Way/Right-Time Strategy


Because people easily detect half-hearted and disingenuous communication and engagement, the Sage Strategy is authentic.

The Sage Strategy is based on the principles listed below. And success stories show when they guide your organization, when you invest in people relationships, it will enhance your bottomline.

We also know that these principles need to be tailored to your unique situation. And that is our specialty. 

Underlying Principles:

     1)  Commit -- to treating your stakeholders as important to your organization. By:

  • Understanding the culture and values of your stakeholders

  • Informing stakeholders before making decisions that affect any of them  in a negative way. If you're not sure, do further research

  •  Assuring relevant information and sources are accessible

     2)  Act with Integrity  -- be ethical and principled in your organizational actions and communication. By:

  • Making sure your actions and words are consistent

  •  Being factually accurate

  • Providing the fundamental, or core issue/s

  • Revealing the full meaning for stakeholders as known, be open to hearing other impacts

     3)  Engage -- Involve impacted people in an honest and respectful way.

  • Be clear, don't use jargon, translate technical terms in lay language

  • Provide relevant information in all settings and through all media

  • Be responsive to stakeholder concerns

  • Show care and respect for all

Sage Works' "Good News-Bad News Continuum" provides a framework for when and how best to use the groundrules.



The Principles of Authentic Communication are the foundation on which Sage Works' groundrules for ethical and responsive communication are built.

The Principles of Authentic Communication were developed through extensive research and analysis by Bojinka Bishop, M.S., principal of Sage Works LLC.

Research Shows They Work

Research studies on both internal and external communication conducted at Ohio University and Northwestern University attest to the principles’ positive results. They are recommended by The Pacific Institute, AWWA Research Foundation, in a popular PR textbook, and are used in training by the International Association for Public Participation. 

An article in Public Relations Research (by Brad Rawlins) states  that the guidelines of the Global Reporting Initiative and the Governmental Accounting Standards Board are reflected in the Principles of Authentic Communication.

Articles on The Principles of Authentic Communication have been published in numerous professional and academic journals, including PRSA’s The Strategist, Corporate Communications, An International Journal, and JournalAWWA

Be Wise

Be Without fear, Be Inclusive. Be Synergistic, Be Effective 

Disenfranchised people can slow or stop projects, create social media campaigns against you, take their business to a competitor, or find other ways to derail your success.

Employees can call in sick, do sloppy work, complain about your organization in the community, and add to operational problems rather than help solve them

Call us to discuss your people issues: 303-305-7787 or use Contact Us form